Century Pacific's Low-Cost Deal With High Stakes

Acquisition of Loma Linda, TUNO, neat and Kaffree Roma signals bet on affordable, long-life foods over lab-grown protein hype.

28 Aug 2025

Century Pacific North America has acquired four brands from Atlantic Natural Foods, signalling a renewed focus on shelf-stable proteins in the US. The $10mn deal, approved by a bankruptcy court in June after ANF filed for Chapter 11 in April, covers Loma Linda, TUNO, neat and Kaffree Roma.

The move comes as much of the alternative protein industry focuses on cultivated meat and fermentation technologies. Century Pacific is instead emphasising products that do not require refrigeration, reducing storage and transport costs while offering longer shelf life. Industry analysts say such products are well positioned to address rising concerns over food insecurity and supply chain resilience.

The Manila-listed group has extensive experience in consumer goods and distribution. Executives said the brands will benefit from new investment and wider reach. "We are bringing together a trusted heritage brand and a disruptor brand under one roof," Greg Banzon, chief operating officer of Century Pacific Food, told the Financial Times. Loma Linda, established more than a century ago, already carries recognition among US consumers seeking convenient, plant-based meals.

Analysts expect the company to focus on modernising packaging, improving efficiency and building stronger connections with younger consumers. One industry observer said: "Shelf-stable protein may not be flashy, but it delivers what people need most: dependable, affordable nutrition."

The acquisition also highlights potential advantages for retailers, which can reduce refrigeration costs and diversify supply chains. But competition remains intense, with many plant-based products struggling to maintain visibility. Century Pacific will need to sharpen brand identity to ensure long-term growth.

If successful, the strategy could reposition overlooked pantry staples as mainstream choices, extending the role of shelf-stable foods in the American diet while reviving trusted legacy brands.